Sitelink Extensions Guide: Imp
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Post by Sitelink Extensions Guide: Imp on Nov 25, 2023 3:51:55 GMT
What is sitelink extension? Sitelinks are additional links that are included in PPC ads to take people directly to specific pages on your site. Here is an example: sitelink example Sitelinks are a type of extension for Google ads (now called “assets”) that provide additional information about ads. These extra links can help promote various products, services and sections Country Email List of the site and provide the customer with more navigation options. Why are sitelink extensions important? Sitelinks give ads more visibility and advertising space on search engine results pages (SERPs). As a result, you may see improved CTR on your ads . Other benefits of sitelinks for PPC campaigns are: Detailed analytics data Easy setup (in Google Ads) Ability to schedule sitelinks to coincide with campaigns, days of the week, etc. Customization based on the device You can also earn organic sitelinks that look the same but appear in organic results instead of ads. In this post, however, we will focus on paid sitelink extensions. Types of sitelinks Sitelinks have evolved over the years and have different aspects. You can find sitelinks for traditional link lists. Or they can appear in carousel format with the option to expand. In general, Google currently displays two different types of sitelinks: search campaigns and video campaigns. Sitelinks for search campaigns These may appear in ads at the top and bottom of search results. They appear as traditional sitelinks with a list of links. Sitelinks for search campaigns Or as a one-line sitelink, like this: Sitelinks for one-line search campaigns You can control how many sitelinks you want to display in Google Ads campaigns.
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