Post by account_disabled on Nov 23, 2023 10:16:22 GMT
This means that brands that invest in listening to and observing their potential customer will actually learn from their behavior. Brands that create authentic relationships with their customers will be the brands of the future. We often hear about product marketing and the importance it has, but how does it work in the B2B and B2C markets? In this article we try to clarify and try to explain what product marketing is and its importance in a country so linked to high quality manufacturing and production like Italy. Product marketing is dead.
Long live product marketing! Product marketing is a hybrid activity, it is positioned between product promotion, sales and marketing (traditional, digital or whatever it is). Its role has a great impact on the companies that adopt it but at the same time, it is a particularly difficult topic to define and Web Development Services which leads to quite a few discussions among sector experts. But let's start from the beginning. This is an interesting historical moment. To those who create products, the mantra that is repeated in the most technologically and culturally advanced sectors is to start "promoting your product the day you start designing it.
Let's face it, those who deal with the product are not able to promote it and don't know where to start, or they are incredibly insecure or even worse, they are too confident. Walk into any company and you'll notice the common misconception that "marketing" is a dirty word. Many companies have created products based on sales-driven demand and then actually discovered that other people wanted it. Eventually they started selling by word of mouth and little else before realizing that to accelerate growth you need some sort of coherent marketing strategy or plan. At best the company hires someone to handle marketing, but they leave that person in the lurch.
Long live product marketing! Product marketing is a hybrid activity, it is positioned between product promotion, sales and marketing (traditional, digital or whatever it is). Its role has a great impact on the companies that adopt it but at the same time, it is a particularly difficult topic to define and Web Development Services which leads to quite a few discussions among sector experts. But let's start from the beginning. This is an interesting historical moment. To those who create products, the mantra that is repeated in the most technologically and culturally advanced sectors is to start "promoting your product the day you start designing it.
Let's face it, those who deal with the product are not able to promote it and don't know where to start, or they are incredibly insecure or even worse, they are too confident. Walk into any company and you'll notice the common misconception that "marketing" is a dirty word. Many companies have created products based on sales-driven demand and then actually discovered that other people wanted it. Eventually they started selling by word of mouth and little else before realizing that to accelerate growth you need some sort of coherent marketing strategy or plan. At best the company hires someone to handle marketing, but they leave that person in the lurch.