Post by account_disabled on Nov 25, 2023 6:45:19 GMT
business in managing online reputations for SMBs and providing easy to understand ROI metrics on all online marketing initiatives. Get the full study here Discuss on Twitter View Discussion 3 Response Comments Ben Hanna November 5, 2009 at 4:35 pm Great overview of the study, Andrew. Wanted to throw in my $0.02 on a couple of points: * Average company running seven different social media initiatives – Yes, this was a shocker to us as well. In the study, respondents who indicated that they worked for a Asia Mobile Number List
company planning, developing or running one
or more social media initiatives were given a list of 14 different initiative types (e.g.,maintaining a business networking sites, managing a company blog, participating in online Q&A, etc.) and asked to indicate which of theses, if any, their company was currently involved with. I can assure everyone that email wasn’t an option. We cleaned the data pretty before assembling the report so I take this finding to indicate most companies involved in social media aren’t tiptoeing in but are jumping in with both feet. Combine this with the facts that 65% of the responde
nts involved in managing these initaitives have less than 2 years experience with social media for business, and 90% spend less than half their work time on social media, and you really start to worry that companies are over-extending themselves in a way that could impact performance. * Use of Facebook for business – Throughout the study we were careful to repeatedly remind people that this was a study about social media for business. In this case, study participants indicating their company maintained one or more profiles on social media sites were asked “On which of the following social media sites does your.
company planning, developing or running one
or more social media initiatives were given a list of 14 different initiative types (e.g.,maintaining a business networking sites, managing a company blog, participating in online Q&A, etc.) and asked to indicate which of theses, if any, their company was currently involved with. I can assure everyone that email wasn’t an option. We cleaned the data pretty before assembling the report so I take this finding to indicate most companies involved in social media aren’t tiptoeing in but are jumping in with both feet. Combine this with the facts that 65% of the responde
nts involved in managing these initaitives have less than 2 years experience with social media for business, and 90% spend less than half their work time on social media, and you really start to worry that companies are over-extending themselves in a way that could impact performance. * Use of Facebook for business – Throughout the study we were careful to repeatedly remind people that this was a study about social media for business. In this case, study participants indicating their company maintained one or more profiles on social media sites were asked “On which of the following social media sites does your.