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Post by account_disabled on Dec 7, 2023 9:29:39 GMT
Buying Journey The Alpha Generation Buying Journey Companies selling services and goods that may be intended for the whole family must therefore strive to offer a pleasant and attractive design for children and parents features adapted to young and old a reassuring transparent personalized and rewarding speech fun media such as video visuals gamification augmented reality etc marketing adapted to be visible to young audiences presence in online video games like. Fortnite use of influencers on social networks etc Where will they wedding photo editing service prefer to shop We see that Alpha kids plan to shop from their mobile device first rather than going to the store Since parents involve their children in their purchases they will favor brands that take into account the presence of children in the purchasing process a fun in store experience where children feel at home a better adapted website design navigation ergonomics. Children from years old are capable of going to e commerce sites Brands must take this important point into consideration by associating it with the Customer Journey of their personas illustrated above What tone should you adopt in your inbound marketing strategy According to Hubspot of millennials do not trust traditional advertising radio press direct marketing etc.
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